Eva Luna

The Fiction Founder

I'm a fiction author and marketer dedicated to helping fellow authors succeed. I share actionable business insights tailored specifically for fiction writers. Subscribe to my newsletter and turn your passion for storytelling into a thriving career.

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This Zero-Marketing Publishing Strategy Changes Everything

The Fiction Founder This Zero-Marketing Publishing Strategy Changes Everything Hey Fiction Founders, In the last couple of issues, we explored our “Why” as authors and how to stay on track by using a “North Star Metric.” If you missed those, I recommend going back—but here’s a quick reminder: Becoming a fiction founder isn’t a get-rich-quick scheme. It’s about building sustainable strategies that move us toward long-term success. Slow and steady wins the race. Now that you know why you want...

21 days ago • 6 min read

Find Your North Star Metric

The Fiction Founder Find Your North Star Metric In the previous issue, we explored our "why" as authors. Today, let's tackle an important business concept: the North Star Metric. This is the single most important number that best indicates a business is creating real value and heading toward sustainable growth. Here's why it matters: When businesses focus solely on revenue, they often make short-term decisions that hurt long-term success. A North Star Metric forces you to focus on creating...

3 months ago • 3 min read

Begin With Your Why

The Fiction Founder Begin With Your Why Happy New Year, and welcome to The Fiction Founder! Every successful author has a moment that changed everything. For some, it's finishing the first draft or writing "The End." For others, it's their first review or first superfan. But there's something even more fundamental that separates thriving fiction founders from those who struggle: knowing exactly why they write. Simon Sinek captured this principle perfectly in Start with Why, showing that...

4 months ago • 2 min read