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Eva Luna

I'm a fiction author and marketer dedicated to helping fellow authors succeed. I share actionable business insights tailored specifically for fiction writers. Subscribe to my newsletter and turn your passion for storytelling into a thriving career.

Find Your North Star.
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Find Your North Star Metric

The Fiction Founder Find Your North Star Metric In the previous issue, we explored our "why" as authors. Today, let's tackle an important business concept: the North Star Metric. This is the single most important number that best indicates a business is creating real value and heading toward sustainable growth. Here's why it matters: When businesses focus solely on revenue, they often make short-term decisions that hurt long-term success. A North Star Metric forces you to focus on creating...

The Fiction Founder Begin With Your Why Happy New Year, and welcome to The Fiction Founder! Every successful author has a moment that changed everything. For some, it's finishing the first draft or writing "The End." For others, it's their first review or first superfan. But there's something even more fundamental that separates thriving fiction founders from those who struggle: knowing exactly why they write. Simon Sinek captured this principle perfectly in Start with Why, showing that...